Episode 02 Keyword research New 13 min · July 2026

Everbee says 195 searches. Etsy says 1.

In this episode I fact-check the keyword tools Etsy sellers pay for — against the only three sources I actually trust: Etsy's own Marketplace Insights (15 free lookups a week, per shop), Google Trends, and DataForSEO. Then I show you how to automate the pull with Claude and Make.com.

What's in the tracker

⚡
Log your 15 weekly Etsy Marketplace Insights lookups before you burn them on guesses
👁
Put Etsy's real search volume side-by-side with whatever your keyword tool claims
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Track the 9 related terms Etsy hands you free with every lookup
✓
A running "off by" column, so you can see exactly how wrong — or right — your tool has been

You need: an Etsy shop, so you can pull Marketplace Insights yourself — nothing else. The DataForSEO and Make.com links on this page are affiliate links — sign up through them and I may earn a small commission at no extra cost to you.

Free tracker

Get the free Keyword Truth Tracker

Enter your email and I'll send the printable tracker — log your real Etsy searches, catch your keyword tool in a lie, and know your numbers every week. Plus first access to every new free build. No spam, ever.

Done for you

Don't want to build it?

listingtea.co is the done-for-you version — plug in a listing ID and get the data back. No Make.com, no setup. It's not out yet, so this just raises your hand: founding members get first access and locked-in pricing. No charge.

Tools used in this video

Automation

Make.com

Free automation platform. Add the Claude connector and you can just ask Claude to build the DataForSEO or Etsy API scenario for you — no manual scenario-building required.

Get Make.com free →

Paid option

DataForSEO

Real Google and Amazon search volume, about a dime a lookup — no $30/mo subscription. Try it with a free dollar of credit and see if it's worth it for your shop.

Try DataForSEO →